Our Team

  • Alex Haitoglou – Partner

    Alex is a tech entrepreneur and investor, combining global corporate leadership with building and exiting tech startups.

    He has led multi-billion organisations in consumers goods (P&G) and healthcare (Walgrees Boots Alliance), including disruptive innovation and transformation initiatives.

    Alex has also founded and exited a health-tech data startup and has been building, consulting and investing in AI for the past 4 years.

    Alex is an active member of the Young Presidents Organisation (YPO).

  • Dan Honeywell – Partner

    Dan is a tech entrepreneur, investor and business leader who has founded, led and exited multiple companies in the consulting and deep-tech sectors. His last business (Zedsen) pioneered the category of proactive bio signal analysis (exited 2020).

    He has advised on strategy and innovation at C-level for enterprises across many sectors including digital health, SAAS, FMCG, media, telecoms, and fintech sectors.

    Dan has built and served on boards with top global leaders, working across the globe.

    He is an active member of the Young President’s Association and sits on multiple boards within the organisation.

  • Greg Nieuwenhuys – Partner

    Greg is Chairman of Mammut and Wattbike and has over a decade of CEO experience in mid-size consumer businesses.

    Has built world class teams building winning strategies through digital transformation and international growth.

    Greg has a focus on consumer goods with private equity ownership.

    He is an active member of the Young President’s Association (YPO).

  • Brendan Hill

    Brendan is an award-winning data scientist, with more than 20 years of experience in data and technology.

    He has advised on strategy and innovation at C-level for enterprises across sectors including defence and security (for the Australian Government).

    He is a published researcher with a current focus on applications of generative AI across business challenges.

  • Tony Lewis

    Tony is an AI implementation expert and he heads up the AI network for the Young President’s Organisation.

    As founder of Grai (YC backed), Tony led the category of open source tracking of databases, warehouses, dashboards and APIs

    Tony is building Autonomous AI Agents for Professional Investors and has worked advising PE companies on AI implementation.

    He holds an MBA from Stamford.

  • Henrik Nordmark

    Henrik is a seasoned AI expert with over two decades of experience, focusing on data strategy design and value delivery

    He works with C-Suite clients advising on addressing business hurdles through data.

    He is a recognized speaker on AI's impact and ethics, co-authored the Good Data Guide, serves on the Data Ethics Advisory Board in London, and is a Visiting Fellow at the University of Essex